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Empowering PROGRESS in Sales, Service & Workplace Performance

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Customer Relationships on the MEND
“The customers are the most important part of the production line.”
- W. Edwards Deming
Cherishing Customers offers Professional Customer Service Training in an upbeat proactive environment.
The four letters that make up the word MEND stand for the 4 keys to building true customer loyalty.
M = Massage the relationship through solid communication
E = Empathize with the customer
N = Never attack the customer
D = Deliver H.U.G.s - Heartfelt Unexpected Gestures

In the Innovative and Thought Provoking Cherishing Customers program, participants receive professional customer service training that helps committed customer service professionals:
  • Develop understanding of Personal Responsibility in handling customer complaints.
  • Learn that Customer feedback (complaints) are one of the most inexpensive, available, useful and yet ignored forms of customer market data because... your customers know your weaknesses better than you
  • Understand the Power of the Customer
  • Choose to Lose the Battle to WIN THE WAR
  • Enhance Awareness of importance of Responding to Customers Effectively
  • Create & Strengthen win/win relationships by Satisfying Customer Expectations & Concerns
  • Implement strategies leading to Positive Long Term Customer Relationships
  • Examine the Behavior and DESIRES of dissatisfied customers
  • Help complaining customers to know You Are on THEIR Side
  • Implement various strategies to address customer concerns based on style needs
  • Understand the Need for "putting on the customer's shoes"
The Cherishing Customers Program features our signature FORwords and BACKwords cheat sheet - words and phrases that MOVE communication.

" A 10! Excellent Workshop."
- Rhetta 0' Connor, Customer Service Representative, Pacific Life & Annuity

" Great Concepts. A Gut level approach to customer satisfaction. Dean Lindsay is smooth, clear, enthusiastic and knowledgeable."
- Tim Avirett, Manager, Raytheon

"“Cherishing Customers is the best customer relations seminar I've participated in."
- Albert Schilling, Ericsson, Support Engineer
Here are ten professional customer service training truths from Cherishing Customers.
Professional Customer Service Training Truth #1
Whoever is affected, positively or negatively, by the work you do is your CUSTOMER.
Professional Customer Service Training Truth #2
Customers offer the three priceless Rs: Revenue, Referrals and REALITY.
Professional Customer Service Training Truth #3
ONLY 1 out of 25 Dissatisfied Customers tell the business they are dissatisfied.
Professional Customer Service Training Truth #4
Over 90% of all Complaining Customers will do business with you again if you resolve their complaint quickly and professionally.
Professional Customer Service Training Truth #5
True Customer Loyalty begins and ends with the RELATIONSHIP. Solid Customer Relationships cannot be purchased; they must be earned.
Professional Customer Service Training Truth #6
It costs up to five times as much to attract new customers as it does to keep existing customers.
Professional Customer Service Training Truth #7
Customer complaints are one of the most inexpensive, available, useful and yet ignored forms of customer market data.
Professional Customer Service Training Truth #8
When you answer the phone, your company’s image is on the line.
Professional Customer Service Training Truth #9
Courteous service is imperative but courtesy is not a substitute for Competence. Building trust with customers often takes Problem Solving.
Professional Customer Service Training Truth #10
That customers we wish would just go away, will eventually GO AWAY -- along with their business and possible referrals. Be careful what you wish for.

" Cherishing Customers is a great program. The advice given makes you feel better prepared to deal with customers. The best useable idea I gained was continually remembering that our customers are the reason we are here. I would describe Cherishing Customers as informative, humorous and useful with good tools for practice. "
- Arlene Soto, Customer Relations Rep., Pacific Life and Annuity